CRM Analyst

Location:	Toronto, Ontario, Canada
Job Type:	Permanent
Posted:	1st Jan 2001
Closing Date:	17th Apr 2008
Posted By:	Shared Vision Management Search
Details:
CRM Analyst Purpose of Job: To enhance the customer experience, to increase sales and profits; the CRM Analyst/Modeller applies data analysis and statistical techniques to large data sets to develop predictive models and customer segmentations that address customer relationship marketing (CRM) goals for the Marketing team including: acquisition, upsell, and retention. You will utilize data that is multi-channel (direct mail, web, email) in origin and application. This work will be integrated with overall CRM and data-driven marketing solutions. Key Accountabilities: 1. Data Mining/Statistical Modeling • Develop, implement, and maintain predictive statistical models that score customer behavior using modeling techniques including logistic regression, neural networks, and decision trees. • Understanding of appropriate statistical tests for various analysis situations (correlation, ANOVA, t-test, chi-square, etc.) • Create performance metrics to track and measure the effectiveness of the predictive modeling efforts and marketing actions. 2. Analysis • Market basket, merchandise and store clustering analysis • Analysis of marketing efforts across multiple media and channels • Ability to produce both ad hoc analyses and production-grade analytic jobs that execute autonomously • Customer profiling • Customer segmentation and clustering algorithms Required Skills: • BA/BS minimum, MA/MS/MBA in information technology, statistics, mathematics, market research, marketing or a related field • 3+years of analytical experience in a marketing, retail or financial position • Proficiency in SAS, Access and OLAP reporting tools in a data warehouse environment is highly preferred. SAS EM experience a plus • A strong, demonstrated background in applied statistical analysis, specifically in modeling and target marketing applications. • Specifically, working knowledge of concepts such as, clustering, segmentation time-series (i.e. regression, forecasting), RFM and LTV analysis • Experienced in performing exploratory data analysis, sampling, model validation and data estimation • Ability to develop and implement testing and optimization strategies for continued improvements of results • Knowledge of direct marketing • Proficiency in MS PowerPoint, Word & Excel • Strong quantitative skills, attention to detail, a high aptitude for problem solving and a natural interest in understanding and explaining consumer behavior.

Sorry! This job is no longer active as the closing date for applications has passed. You can view other vacancies from this company (if they have any) by clicking on their name above, alternatively we may have some suggestions for similar vacancies listed below that might be of interest.

Featured External Adverts

Similar Vacancies

Database Analyst (Direct Marketing)

Central Toronto, Toronto, Ontario, Canada

Data Analyst/Manager

York, Toronto, Ontario, Canada

Manager- Modeling and Analytics

Central Toronto, Toronto, Ontario, Canada

Supply Chain Business Analyst

Toronto, Ontario, Canada

Senior Analyst, Clinical Administrative Databases

Toronto, Ontario, Canada

Database Architect

Markham, York, Ontario, Canada

Report & Data Manager

North York, Toronto, Ontario, Canada

Data Operations Analyst

Toronto, Ontario, Canada

To find more vacancies similar to this one, or for a more specific search,
click here for our advanced search page.